Memorex began as a
computer tape producer and expanded to become a major IBM
plug compatible peripheral supplier. It is now a
consumer electronics brand of
Imation specializing in disk
recordable media for
CD and
DVD drives,
flash memory,
computer accessories and other
electronics.
Established in 1961 in
Silicon Valley, Memorex started by selling computer tapes, then added other media such as disk packs. The company then expanded into
disk drives and other peripheral equipment for
IBM mainframes. During the 1970s and into the early 1980s Memorex was worldwide one of the largest independent suppliers of
disk drives and
communications controllers to users of IBM-compatible mainframes, as well as media for computer uses and consumers.
Memorex entered the consumer media business in 1971 first with its
"shattering glass" advertisements and then with a series of famous
television commercials featuring
Ella Fitzgerald. In the commercials she would sing a note that shattered a glass while being recorded to a Memorex
audio cassette. The tape was played back and the recording also broke the glass, asking "Is it live, or is it Memorex?"
In 1982 Memorex was bought by
Burroughs. Over the next six years, Burroughs and its successor
Unisys shut down, sold off or
spun out the various parts of Memorex.
The computer media, communications and IBM end user sales and service
organization were spun out as Memorex International. In 1988 Memorex
acquired the Telex Corporation becoming
Memorex Telex NV, a corporation based in the
Netherlands, which survived as an entity until the middle 1990s.
[1]
The company evolved into a provider of information technology solutions
including the distribution and integration of data network and storage
products and the provision of related services in 18 countries
worldwide. As late as 2006, several pieces existed as subsidiaries of
other companies, see e.g., Memorex Telex Japan Ltd
[2] a subsidiary of Kanematsu
[3] or Memorex Telex (UK) Ltd. a subsidiary of EDS Global Field Services.
[4]
Today,
Memorex is an Imation brand for consumer electronics and accessories such as portable audio players,
iPod accessories, flat panel TVs,
Blu-ray Disc players, flash drives, CDs and DVDs.
[5]
Few if any of these products are actually manufactured by Memorex or
Imation; for example, CD-Rs are made by CMC Magnetics Corp of
Taiwan,
Ritek of
Taiwan and
Moser Baer of
India. CD-Rs were formerly made by Daxon of
Malaysia and Prodisc Technology of
Taiwan.